__/ [Fraser] on Thursday 15 December 2005 22:50 \__
> Hi I am a nubie Webmaster and have signed up for ad- sence in the hopes of
> recouping smoe of the money I spend on Addwordz in G**gle. Is there some
> way of driving more traffic to my ads so that I can increase my click
> through rate and thus offset my addwordz expenditure. Any help woud be
> appreciatied.
>
> Frase
It would be rather difficult to /make/ as much money as you /spend/ with
Google's advertising program. The core idea is that part of the moneyflow
leaks to a third-party. Moreover, as Jeffrey said already, the conversion
rates for visitor/click are rather low -- lower than people expect at
least.
Channelling your users to pages with ads is difficult. The best you can do
is attract visitors who do not block ads (visibility) and make sure ads
are harmonic with respect to the content. If your pages are promotional by
nature, that might help too. For example, if your page explains how to se-
lect a computer, then ads which offer computers for sale are likely to get
clicked more often. Then there is the issue of sectors and/or topic, which
tend to have different values. Asbestos, for example, is associated with
lawsuits over deaths so its AdSense-bound links are worth quite a lot.
Hope it helps,
Roy
--
Roy S. Schestowitz | Useless fact: sheep outnumber people in NZ
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