,----[ Quote ]
| When the book The Experience Economy first appeared (in 1999), it
| raised a lot of different questions. How are companies grappling
| with the notion of "open-source experiences"?
| Beth: You have to give up control to your customers. It is very scary
| - you don't know where it will go. When we were not innovative enough,
| it's because we didn't give up enough control.
| NASDAQ: The customer is designing your services, products and even
| platforms. The fear is that of missing the accidental innovation. The
| notion of, "Oh, it has applications somewhere else?" We are trying to
| nurture this mindset within the culture.