Stop Digital Amnesia: 'Quattro' Home Server viral campaign?
,----[ Quote ]
| Another day, another Microsoft viral campaign. This time, The fake
| Center for Digital Amnesia Awareness has launched an online campaign called
| "Stop Digital Amnesia" (via Furrygoat) - a medical-like project
| discussing the problems and solution for a made-up disorder called
| "digital amnesia".
`----
http://www.istartedsomething.com.nyud.net:8080/20061225/stop-digital-amnesia/
Related:
FTC Moves to Unmask Word-of-Mouth Marketing
,----[ Quote ]
| The Federal Trade Commission yesterday said that companies engaging
| in word-of-mouth marketing, in which people are compensated to
| promote products to their peers, must disclose those relationships.
|
| [...]
|
| Word-of-mouth marketing can take any form of peer-to-peer communication,
| such as a post on a Web blog, a MySpace.com page for a movie character,
| or the comments of a stranger on a bus.
|
| As the practice has taken hold over the past several years, however,
| some advocacy groups have questioned whether marketers are using such
| tactics to dupe consumers into believing they are getting unbiased
| information.
`----
http://www.washingtonpost.com/wp-dyn/content/article/2006/12/11/AR2006121101389.html?nav=hcmodule
Corporate Propaganda Still On the News: Study Finds Local Stations
Overwhelmingly Fail to Disclose VNRs
,----[ Quote ]
| A new study by the Center for Media and Democracy says Americans are
| still being shown corporate public relations videos disguised as news
| reports on newscasts across the country.
`----
http://www.democracynow.org/article.pl?sid=06/11/14/1518200
Has Demetri Martin Jumped the Shark by Getting Into Bed with Microsoft?
Clarification on "Clearification" Marketing Campaign
,----[ Quote ]
| When I first saw the Clearification website, I just thought it was
| Demetri's new project. But I did wonder why the videos were of such
| high production value. Turns out that Microsoft is footing the bill
| to not only this site, but are also underwritting his current tour.
`----
http://www.themodernage.org/2006/11/12/demetri-martin-bring-clearification-to-the-web/
,----[ Quote ]
| In 2001, the Los Angeles Times accused Microsoft of astroturfing
| when hundreds of similar letters were sent to newspapers voicing
| disagreement with the United States Department of Justice and its
| antitrust suit against Microsoft. The letters, prepared by Americans
| for Technology Leadership, had in some cases been mailed from
| deceased citizens or nonexistent addresses.
`----
http://en.wikipedia.org/wiki/Astroturfing
FTC Moves to Unmask Word-of-Mouth Marketing
,----[ Quote ]
| The Federal Trade Commission yesterday said that companies engaging
| in word-of-mouth marketing, in which people are compensated to
| promote products to their peers, must disclose those relationships.
|
| [...]
|
| Word-of-mouth marketing can take any form of peer-to-peer communication,
| such as a post on a Web blog, a MySpace.com page for a movie character,
| or the comments of a stranger on a bus.
|
| As the practice has taken hold over the past several years, however,
| some advocacy groups have questioned whether marketers are using such
| tactics to dupe consumers into believing they are getting unbiased
| information.
`----
http://www.washingtonpost.com/wp-dyn/content/article/2006/12/11/AR2006121101389.html?nav=hcmodule
Bloggers must disclose sponsored posts
,----[ Quote ]
| A company that helps advertisers connect with bloggers willing to write
| about their products for payment will now require disclosures amid
| criticism and a regulatory threat.
`----
http://news.yahoo.com/s/ap/20061221/ap_on_hi_te/techbit_blog_disclosures
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