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Re: Dell ad in Time Magazine

  • Subject: Re: Dell ad in Time Magazine
  • From: flatfish+++ <flatfish@xxxxxxxxxxxxx>
  • Date: Wed, 26 Jul 2006 13:07:07 -0400
  • Newsgroups: comp.os.linux.advocacy
  • Organization: Optimum Online
  • References: <pan.2006.07.26.13.29.38.829851@invalid.address> <y8Kxg.17519$ly.7886@bignews6.bellsouth.net> <pan.2006.07.26.16.07.01.271354@invalid.address> <ruMxg.9$Q31.7@fe08.lga> <pan.2006.07.26.16.26.24.651959@invalid.address> <3PMxg.13$Q31.11@fe08.lga> <pan.2006.07.26.16.57.22.351057@invalid.address>
  • User-agent: tin 1.8.1 (Unix)
  • Xref: news.mcc.ac.uk comp.os.linux.advocacy:1132958
On Wed, 26 Jul 2006 12:57:22 -0400, JDS wrote:

> On Wed, 26 Jul 2006 12:33:12 -0400, flatfish+++ wrote:
> 
>> On Wed, 26 Jul 2006 12:26:24 -0400, JDS wrote:
>> 
>>> On Wed, 26 Jul 2006 12:11:13 -0400, flatfish+++ wrote:
>>> 
>>>> If they got two actors like the guys in the Mac commercials (one looks
>>>> like Gates, the other like a typical college student) to do it I can see
>>>> where it might jive.
>>> 
>>> Yeah, I was actually picturing the "Dell Dude" (you know the guy, circa
>>> 2003) for some reason, as the Windows user, and the "I'm a Mac" guy from
>>> the Mac v PC commercials as the Linux user.
>> 
>> Yea that would be good!
>> 
>> Just leave "scalability" out of it.
>> No desktop consumer has a clue what it means and it will "geek-a-fy"
>> the commercial thus ruining it.
> 
> I never mentioned scalability, did I?

No you didn't.
Shestowhich did.

Incorporate his suggestions and you have just killed your commercial.

> Personally, I think it should just mention media buzzwords that the
> average consumer is familar with -- which is why I said "adware, spyware,
> viruses" etc. and "office suite, image editor"

Exactly my point.
Leave the geek stuff out.
 
> Some might debate whether the average consumer even knows what an "image
> editor" is.  But maybe I'm not giving the "average consumer" enough credit.

Call it a graphics paint program.
Photo album creator.
Picture album editor or something like that.

The idea is to have the person seeing the commercial associate the Linux
programs with what he knows about Windows programs.

> Also, I picture the "Dell Dude" only because I hate[1] that guy, and would
> like to see him get his comeuppance (although some would argue that that
> has already happened
> See http://www.cnn.com/2003/LAW/02/10/dell.dude.arrest/ )

Ya gotta be careful though because that guy had an amazing appeal to
middle aged women from what I recall.
That one ad with him and the older lady was slanted that way on purpose.


> And I pictured the "Hi I'm a Mac" guy because it would be nice for Linux
> to come across as sorta cool, sorta hip, and not at all geeky for once.

Yes.
That guy looks like just about every boyfriend my daughters have
had, to some degree anyway.
Very generic and hip looking without going over the top.
 
> later...
> 
Peace!
 
> 
> 
> 
> 
> [1] Allright, I hate the *character*, not the actor.


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