__/ [ Fred Hedges ] on Friday 05 May 2006 16:58 \__
> "tonnie" <t.prasing@xxxxxxxxx> wrote in message
>> Fred Hedges wrote:
>>> I notice our website (http://www.thermoteknix.com/) is 3rd in the google
>>> rankings for Miniature Infrared Camera, but nowhere for Small Infrared
>>> Camera. I thought the engines were smarter than that. I'm thinking it
>>> must be fairly easy to use Synonyms (especially in English), to find a
>>> "root" expression - or token - to represent a word or phrase, making the
>>> search term a little more generic. In reality, "keyword" is a rather
>>> unforgiving concept. Don't you agree?
>> No, it isn't.
>> Miniature and small are to different descriptions. Where miniature would,
>> from my point of view, be something like very small.
>> So how do you think a search engine is going to interpret all those litle
>> differences and listing your site, even if the words are not on your pages
>> in, for various synonyms?
>> The rules are very easy: if the words are on your site and in links to it,
>> Google will show your site for that words if searched for them.
>> Where in the serps your site will show, depends on the amount of words,
>> the theme of your website, the links placed to it etc.
To the OP: That's SEO. Evil yet effective. It often seems like exploitation
of the limitations of existing, feasible algorithms.
> Okay, I don't want to enter into a debate over machine understanding here,
> because lets face it, the whole area is complex and difficult and has seen
> huge amounts of research amounting to, err, not much progress but lets take
> my miniature infrared camera as an example. As a potential user or
> customer, I might write "small" or "very small" infrared camera, rather
> the more specific Miniature which for Marketing purposes, we prefer. That
> being the case, I suppose our website should talk about our camera as being
> small or very small, rather than miniature. However, to extend this
> somewhat, if we did this with our entire site and all of the keywords we
> want to "touch", it would end up looking like it was designed to be read by
> a 3 year old. It's one thing to talk to your customers and quite another
> talk to a search engine. Somehow, we have to do both. So is SOE in
> about dumbing down? It would seem so, at least until search engine
> "understanding" improves.
You make an excellent point. Many Webmasters are steering away from
Britishism, for example (think about writing 'optimize' instead of
'optimise'). Some intentionally include both, which does contribute the page
or its reader _at all_. Bear in mind that search engines have a certain
capacity and they come with deficiencies that must be accommodated. An
optimised site that receives plenty of traffic is often badly presented and
even incoherent. It may contain irrelevant links and its structure may be
adverse to logic too. Take it or leave it...
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