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[News] Pre-Bundling and Buyoffs to Boost MSN

Gist: If you can't beat them, bundle your wares and pay off other companies
(like Amazon).

Microsoft playing waiting game against Google

,----[ Quote ]
| Microsoft will beat Google in the online advertising market through
| sheer tenacity during the next five years, not by offering a new or
| radically different online strategy, according to chief
| executive Steve Ballmer.
| 
| Ballmer, speaking at a Churchill Club lunch in Silicon Valley
| Thursday (pictured right), promised to "bootstrap" Microsoft's
| advertising engine with search, IM and Hotmail, Windows Live and
| Office Live, and sign partnerships with companies "large and small"
| that add value to those both buying online ads.
`----

http://www.theregister.co.uk/2006/05/12/ballmer_google_advertising/

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