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[Article] Making Web Surfing More Like TV Channel Surfing?

This has reached very many media sources this morning. Sounds dumb...

http://www.kesq.com/Global/story.asp?S=4903178

,----[ Quote ]
| Internet search engine Snap.com is hoping to expand its sparse audience by 
| making Web surfing more like channel surfing on a TV.
| But the startup might attract more attention with another change that 
| further blurs the lines separating ads from listings retrieved by objective
| formulas.
| 
| Under a new format to be unveiled Monday, Snap will lump together search 
| results financed by advertisers in the same column as Web links drawn from 
| algorithms programmed to disregard financial incentives and find the most 
| relevant response to a user's request.
| 
| That combination is a departure from leading Internet search engines like 
| Google, Yahoo and Microsoft's MSN.
`----

As to a more sane idea:

New search engine's ads pay-per-action

,----[ Quote ]
| Bill Gross, the entrepreneur who first showed Google how to spin
| cyberspace searches into real-world gold, hopes his new search
| engine will teach Silicon Valley a new lesson in Internet advertising.
`----

http://www.broward.com/mld/mercurynews/business/14582549.htm?source=rss&channel=mercurynews_business

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