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Re: Tux 500: Marketing Linux to the Masses

__/ [ Bob Moore ] on Monday 23 April 2007 19:36 \__

> My name is Bob Moore.  I'm the project leader for the Tux 500 Project, an
> effort to expand marketing of Linux using the Indianapolis 500 race as our
> first volley.  You may have already heard a bit about the project via
> stories at places like Linux Today, LXer, and Linux-Watch.com.
> 
> I believe, and I'm finding that I'm not alone in this, that the Linux
> Community needs to reach out to people who feel trapped inside a
> Proprietary Desktop jail, and make it known to them that they have a
> choice.  We need to do it for their sakes, and we need to do it for our
> sake.  We have multi-million dollar marketing campaigns working against
> us... I'm sure that I'm not the only one who's seen Microsoft jabs at our
> beloved OS via Google Adwords placement... that's just going to be the
> start folks.
> 
> We need to counter with our own Marketing campaign!  A campaign supported
> by the estimated 20-40 million member Linux community... a campaign to not
> only counter the FUD which is regularly spread about Linux... a campaign to
> promote Linux on its own merits!
> 
> Now I'm not a marketing guy... I'm a coder, and an administrator.  So why
> should you trust me?  I don't have a good answer for that.  But believe me
> when I say that I care about this OS, and I'm not doing this alone...
> 
> With the help of a Marketing agency that specializes in Race Marketing, and
> with the help of Linux Advocate and blogger Ken Starks (known to many as
> helios), we've launched Tux500.com - a place to begin the effort.  There
> you can find answers to why we believe this is a good place to start, and
> why we think this will be effective.
> 
> I welcome any feedback, and encourage you to contact me if you'd like to
> know more.

At this stage, taking care of 'Penguin Pete' -- whatever he or she may be --
would also be a priority. Amid all the noise and bad publicity, I got
deceived as well. It's truly a case of slander and it put many people off
(the whole 'civil war' thing, which in itself got publicity).

It seems like you have gotten some more enemies (
http://blog.lobby4linux.com/archives/150-Microsoft-Fanbois-Challenge-Linux-Tux500-Project.html
), but hey! Maybe it's a sign of success.

Good luck with the project.

-- 
                ~~ With kind regards

Roy S. Schestowitz      | GNU is Not Universal (begin recursion)
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