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Microsoft’s 'Phase 2' ad campaign - No mention of Vista anywhere
,----[ Quote ]
| Has the “Vista” name become so toxic that Microsoft dare not even mention it
| in any of the ads? Are these ads designed to help Vista or are they being
| aired to pave the way for Windows 7?
`----
http://blogs.zdnet.com/hardware/?p=2648
This can't be good for the brand.
IBM bumps Microsoft from second place on brand-value list
,----[ Quote ]
| IBM has moved past Microsoft to claim the title of second most valuable brand
| in the world, according to the annual Global Brand List.
|
| Interbrand, a global brand management firm, reported Thursday that IBM’s
| brand value has increased 3 percent, to $59.03 billion, in 2008. That was
| enough to push it above Microsoft (Nasdaq: MSFT), which was assigned a brand
| value of $59 billion and fell to No. 3.
`----
http://www.bizjournals.com/triangle/stories/2008/09/15/daily41.html
Days ago:
Google leaps, Microsoft drops in brand value
,----[ Quote ]
| Google's brand name value jumped from 20th place last year to 10th in 2008,
| according to the latest version of an annual study that ranks the best
| brands, with only four technology companies ahead of it on the list.
`----
http://news.cnet.com/8301-1023_3-10046074-93.html?part=rss&subj=news&tag=2547-1_3-0-20
Recent:
Microsoft’s credibility turning to junk while Linux revenue grows
,----[ Quote ]
| Sweeping changes are needed in Microsoft’s go-to-market approach, and it may
| find more success by creating products like Live Writer, which found a huge
| following right away. Continuing on its current path, the company will
| continue to destroy its credibility and build animosity with users looking
| for quality products on their terms.
`----
http://tech.blorge.com/Structure%20/2008/04/10/microsofts-credibility-turning-to-junk-while-linux-revenue-grows/
http://tinyurl.com/5fojkd
Google 'UK's top consumer brand'
,----[ Quote ]
| Google also topped a poll of "superbrands" as judged by professionals earlier
| this year.
`----
http://news.bbc.co.uk/1/hi/business/7516343.stm
Google reputation hits top spot
,----[ Quote ]
| Google has finally managed to push Microsoft from its top spot.
|
| The Vole actually fell to tenth place in the annual Harris Interactive
| Reputation Quotient poll, but overall, the tech sector did outstandingly well
| this year.
`----
http://www.theinquirer.net/gb/inquirer/news/2008/06/23/google-intel-microsoft-top
Microsoft Plummets, Retail Falls While Beauty Gains in CoreBrand 2007 Brand
Power Rankings
,----[ Quote ]
| The annual "CoreBrand Brand Power 100" Branding Index(R) of 1,200 US
| corporations ranks Coca-Cola Company and Johnson & Johnson at #1 and #2
| respectively, unchanged since 2004. Meanwhile, Microsoft's corporate brand
| declined in stunning fashion over the past four years, falling from 11 in
| 2004 to 59 in 2007 Microsoft, a decline of 48 places!
`----
http://www.marketwire.com/mw/release.do?id=834308
,----[ Quote ]
| Would you believe... that Microsoft has dropped down to #86 within the
| Fortune Best Places to Work survey? That's down from #50 in 2007 and #42 in
| 2006. Like a rock. In a bad way. And who is #1 for two years in a row? Grab
| that chair and give it a big effen toss in the air to Google! Toot! They get
| bigger and they're still #1.
`----
http://minimsft.blogspot.com/2008/02/some-quick-quips-yahoo-86-and-mspoll.html
Apple has biggest impact on world consumers: survey
,----[ Quote ]
| Microsoft, the world's largest software maker was also a winner, but it
| received the dubious honor of the brand most readers wanted to argue with,
| and the one they most wanted to revamp. Voted into second place in the
| category was brand USA.
`----
http://www.reuters.com/article/domesticNews/idUSL2850164020080331
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