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SEO vs. Design

  • To: r@schestowitz.com
  • Subject: SEO vs. Design
  • From: Roy Schestowitz <roy@schestowitz.com>
  • Date: Sun, 6 Mar 2005 06:21:56 +0000
  • Delivery-date: Sun, 06 Mar 2005 06:21:42 +0000
  • Envelope-to: r@schestowitz.com
  • Organization: Manchester University
  • User-agent: KMail/1.5.1
...

Your commentary is oriented around the SEO-Designer distinction. I think the 
reason for the difference is that good design does not call visitors (it can 
keep them though), whereas optimisation does. In a sense, it's like comparing 
McDonald's with a fine restaurant.

To say a little more on the subject, Google algorithms are content-greedy. The 
more your write in your site, the more visitors come your way. The more you 
repeat words, the more dominant rankings for your key phrases  become. It 
implies that your site should include sentences that are intended to serve 
robots, not humans. That's why you see Web sites with title content like:

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