__/ [ Big Bill ] on Friday 28 April 2006 10:09 \__
> On Fri, 28 Apr 2006 08:33:45 +0100, Roy Schestowitz
> <newsgroups@xxxxxxxxxxxxxxx> wrote:
>>__/ [ canadafred ] on Thursday 27 April 2006 23:58 \__
>>> <spamhotmail@xxxxxxxxx> wrote in message
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>>>> How to Juice Up a Site's Rank
>>> Overly simplistic and incomplete.
>>> I wonder if maybe you just come back from a guru led SEO conference and
>>> your "adrenaline Google juices" are running a little a-peak still?
>>It seems as though the author got too excited about the "Googlejuice" slang
>>and decided to write a whole shallow article about it. It doesn't reflect
>>positively on the Washington Post.
> Perhaps he was writing with Google News in mind. I was reading the
> other day journos are starting to think in terms of optimised
> headlines now.
I do this all the time. Page titles are probably the most important factor
which is easy to choose carefully without massaging any text. Example:
"Review of Search Engines" (too broad and competitive for small sites)
versus "Comparison and Analysis of Search Engines". It's a bit like
gambling at times as its hard to predict the outcome. Some pages will
receive a huge number of referrals and some will get 0.
One needs to think what _reasonable_ (e.g. not "sdlaaskfbvsd" or "sandwich
greenland") SERP's the title will most likely correspond to and whether or
not the site can make it to page 1, given its status.
I guess that articles must stand out from a larger pool if they ever want
to be accessed by searches. It's different from them days when people just
received/purchased the favourite daily and whetever title fit best did its
job. People take an overview on thousands of news sources in tandem.
Just my humble opinion...
Roy S. Schestowitz | "Pentiums melt in your PC, not in your hand"
http://Schestowitz.com | SuSE Linux ¦ PGP-Key: 0x74572E8E
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