__/ [ Oliver Wong ] on Thursday 28 December 2006 19:05 \__
>
> "Roy Schestowitz" <newsgroups@xxxxxxxxxxxxxxx> wrote in message
> news:1746481.tl6FjEB4Yb@xxxxxxxxxxxxxxxxxx
>> __/ [ Oliver Wong ] on Wednesday 27 December 2006 17:44 \__
>>
>>> "Roy Schestowitz" <newsgroups@xxxxxxxxxxxxxxx> wrote in message
>>> news:5094542.ASTyooa3pO@xxxxxxxxxxxxxxxxxx
>>>>
>>>> Microsoft marketeers do all sorts of secretive things as such, including
>>>> viral marketing. Does anyone remember the "What if Microsoft made the
>>>> iPod?"
>>>> video? Microsoft's marketing department injected it to the Web. Only
>>>> later
>>>> came the quiet admission.
>>>
>>> The video itself, when it was first released, explicitly stated it
>>> was
>>> created by a Microsoft employee. There was no "secretly" or "later, quiet
>>> admission". You're spreading FUD. The video was just a satirical look at
>>> Microsoft, contrasting Apple's philosophy of simplicity versus
>>> Microsoft's
>>> feature-bloat. They are MAKING FUN of *themselves*, not of Apple. I guess
>>> MS is comfortable enough with itself that it can laugh at itself.
>>
>> If you take a trip around the blogsphere, you'll discover that you're wong
>> (sic) on this one.
>
> Can you provide a link supporting your claim? 'Cause I can provide a
> link supporting mine...
>
> http://www.ipodobserver.com/story/25957
>
> <quote>
> Microsoft spokesman Tom Pilla on Tuesday confirmed with iPod Observer that
> his company initiated the creation of the iPod packaging parody video that
> was first reported last month. "It was an internal-only video clip
> commissioned by our packaging [team] to humorously highlight the challenges
> we have faced RE: packaging and to educate marketers here about the
> pitfalls of packaging/branding," he said via e-mail.
>
> The video, which surfaced on You Tube but has since been removed and can
> now be found on Google Video, pokes fun at Microsoft's tendency toward
> cluttered packaging by imagining how the company would have designed the
> box for the original iPod. Where Apple's design is sparse, Microsoft's
> final creation is full of so many stickers and other information that the
> photo of the MP3 player can be barely seen.
>
> Mr. Pilla noted: "While MS did not release the video, it's natural to share
> funny things with friends. So while we didn't publicly share the video, it
> was shared with appropriate teams internally. We're happy to see others
> enjoy the laugh as well."
> </quote>
>
> If you really thought this was a "stealth marketting" move, what
> exactly
> do you think the video was supposed to do that would profit Microsoft? The
> video is very clearly self-satirical. Look at the part where they add a
> fold-out tab because the box itself is not long enough to include the full
> feature list. Isn't it obvious that this is a form of self-mockery?
I think your link only /defends/ my point. Other companies did the same thing
and got in trouble.
--
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