__/ [ Paul Zhao ] on Wednesday 01 March 2006 15:19 \__
> Keyword in search results not anywhere on the page could be due to many
> reasons, here're 2 of the most popular ones.
> 1. Backlinks' anchor text. If enough backlinks link to you using that
> keyword, search engines will think you're relevant for that keyword,
> whether you're using it on your site or not. Examples in Google:
> Bush's "Miserable Failure", Adobe Acrabat's "Click Here".
> 2. On non competitive words (or bottom search results of competitive
> ones), Title and Meta tags. Search engines put some weight on the
> Title tag of a page, and very little weight on Meta tags. But if it's
> a non-competitive word and nobody's targeting it except your metatags,
> then you're #1 in search results. I've noticed that Meta Description
> tag carrys more weight than the Meta Keywords tag in my experiences,
> but that's still just a theory.