__/ [ Stacey ] on Tuesday 07 March 2006 15:08 \__
> "Roy Schestowitz" <newsgroups@xxxxxxxxxxxxxxx> wrote in message
>> __/ [ Mommens Francois-Louis ] on Tuesday 07 March 2006 14:33 \__
>>> I'm trying to understand why my competitors' sites are better ranked than
>>> mine on Google.
>>> I have pages that are optimized each for one keyword. My pages have a
>>> higher PR and a better kw density than most of my competitors' pages but
>>> for some reason it's far away behind in SERPS. The keyword is in the meta
>>> tags keywords and description, the title, the tag h1, alt, links...
>>> Other things I did : the domain is registered for several years and my
>>> pages are html 4.01 strict compliant apart from a target="_blank" on the
>>> So, what other criteria is google taking into account ? How to improve my
>>> ranking if PR and kw are already good ?
>> I suggest that, as a first step, you enlist the pages/sites of your
>> competition, let us say url1, url2, urli... urlN (including some selected
>> number of deeper pages, not only front page). Then, try the following
>> search(es) in Yahoo or Google (among other search engines that support
>> Find out where the link to your competition is located in the target pages
>> and see which words or phrases are contained in that link's description or
>> body. This is known as anchor text and can bear a significant factor in
>> placement for a particular word or phrase. Keyword density and ranks are,
>> you suggested, equally important factors, but they can be more easily
>> manipulated as they require no equivalent of peer review and authorisation
>> from the outside.
> Yep, I would use Yahoo's though and you can find more links by the link:
> search. The anchor text can make a big difference with the other factors.
> Do an allinanchor: with Google and you can see who is ahead.
Hey, Never knew about allinanchor... nice toy!