Re: [News] Microsoft Wants it All - Hardware, Software, and Content

[John Bailo <jabailo@xxxxxxxxxx>]

Roy Schestowitz wrote:
> __/ [ John Bailo ] on Tuesday 12 September 2006 17:02 \__
>
>
> > Roy Schestowitz wrote:
> >
> >
> > > The same can be said about Live service, Expedia, Encarta, etc. Imagine a
> > > world where Nicrosoft controls information, commerce, and education.
> >
> > It's sort of like when Pepsi bought KFC and Taco Bell so they could make
> > sure their soda was served there instead of Coke.
>
>
> AMD-ATi?

I think that's a little different.

AMD bought ATi because it saw that the margins for the video and the 
importance of the video processor was exceeding that of the CPU.

In the case of Pepsico, they were attempting to "control the market" for 
their own product.   I did some more research and I guess that strategy 
must have failed, because they sold off all their food franchises in 
1997 (they are now part of the Yum! food group).

I think that Microsoft will find a similar problem in trying to manage 
and own its own marketplace, rather than delivering a quality product 
that people would want to own.

--
Texeme Construct