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Re: [News] Another Eclectic Criticism of Microsoft Astroturfing

On Tue, 02 Jan 2007 08:57:23 +0000, Roy Schestowitz wrote:

> Guest Post by Tony Healy: Microsoft sprung
> 
> ,----[ Quote ]
>| Microsoft and PR firm Edelman have been sprung in an embarrasing
>| pseudo astroturf operation intended to promote the forthcoming
>| operating system Vista.
> `----
> 
> http://larvatusprodeo.net/2007/01/02/guest-post-by-tony-healy-microsoft-sprung/

<snort>

Every day I read reviews on various web sites like Anandtech, or Toms
Hardware about free hardware that gets sent to these people.  Sometimes
it's required they send it back, but most of the time it's not, as these
people continue to run the hardware in various ongoing tests and
comparisons against other brands.  This is more common practice than not.  

No reviewer bears any responsibility to the manufacturer for a favorable
review, whether the product was given or not.  This "social obligation"
argument is ridiculous, and only excuses bad behavior on the part of
bloggers and tries to shift the blame elsewhere.

The only difference between this and what happens every day at magazines
like PC World or Computerworld is that these were bloggers, and not known
publishers.

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