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[News] Microsoft Brags Guerrilla Marketing, Linspire Joins Alliance

  • Subject: [News] Microsoft Brags Guerrilla Marketing, Linspire Joins Alliance
  • From: Roy Schestowitz <newsgroups@xxxxxxxxxxxxxxx>
  • Date: Thu, 26 Jul 2007 13:29:10 +0100
  • Newsgroups: comp.os.linux.advocacy
  • Organization: Netscape / schestowitz.com
  • User-agent: KNode/0.10.4
What a sickening press release from the most deceitful company (Microsoft):

Guerrilla Marketing Guru Al Lautenslager Provides Small-Business Owners With
Tips on How to Market Their Business

http://biz.yahoo.com/prnews/070725/aqw075.html?.v=17

More below.

Linspire Joins Interop Vendor Alliance Program

,----[ Quote ]
| "Linspire has always been about choice and this alliance fits into that
| key philosophy," said Kevin Carmony CEO, Linspire, Inc.
`----

http://www.linux-mag.com/id/3845/

Kevin Carmony thinks like Steve Ballmer though. He seems to be loathed in the
Linux world these days.


Related:

Sun exec accuses Microsoft of 'patent terrorism'

,----[ Quote ]
| The efforts of Microsoft to pressure the Linux community over alleged and 
| unspecified patents is akin to "patent terrorism", according to a local 
| executive for Sun Microsystems.  
`----

http://www.zdnet.com.au/news/software/soa/Sun-exec-accuses-Microsoft-of-patent-terrorism-/0,130061733,339280437,00.htm


Microsoft, the art of Corporate Terrorism.

,----[ Quote ]
| Microsoft, no longer the technological leader in the Computer Desktop
| market, is taking on a terrorist role in its attempt remain in power
| at all costs. (see the link to the CNN story below)
| 
| The tactic is intended to frighten current, and would be, free 
| software users away from products that Microsoft just can't compete
| with. It's not a new tactic, but for the first time desperation is
| beginning to show.
`----

http://sweetcomputing.com/index.php?wiki=Microsoft_Terrorism


Convicted Monopolist Terrorizes Software Industry

,----[ Quote ]
| That headline is designed to grab your attention. Sensationalistic as
| it may be, it also happens to be true, if what you mean by 'terrorize'
| is to provoke fear.
| 
| If you've been following the presidential race in the United States,
| you know the present crop of candidates have been exploiting the fear
| of the American people as they never have before in the history of
| the country.
`----

http://www.linux.org/news/opinion/ms_threats.html


http://antitrust.slated.org/www.iowaconsumercase.org/011607/3000/PX03096.pdf

“There’s an interesting article in the April 2007 issue of Harper’s magazine
about panels, audits, and experts. It is called CTRL-ALT-DECEIT and is from
evidence in Comes v. Microsoft, a class action suit in Iowa. Here’s a
paragraph from a document admitted into evidence, called “Generalized
Evangelism Timeline,” about guerrilla or evangelical marketing:

Working behind the scenes to orchestrate “independent” praise of our technology
is a key evangelism function. “Independent” analysts’ reports should be
issued, praising your technology and damning the competitors (or ignoring
them). “Independent consultants should write articles, give conference
presentations, moderate stacked panels on our behalf, and set themselves up as
experts in the new technology, available for just $200/hour. “Independent”
academic sources should be cultivated and quoted (and granted research money).

They advise cultivating “experts” early and recommending that they not publish
anything pro-Microsoft, so that they can be viewed as “independent” later on,
when they’re needed. This type of evangelical or guerilla marketing is
apparently quite common in the high-tech fields, and seems to be used
liberally by open source developers.

The document admitted into evidence also says, “The key to stacking a panel is
being able to choose the moderator,” and explains how to find “pliable”
moderators–those who will sell out.

It is all a big money game. Most activists in any field know of
countless “hearings,” in which hundreds of citizens would testify before a
panel, only to be ignored in favor of two or three industry “experts.” When a
panel is chosen, the outcome seems to be a foregone conclusion. As with
elections, they don’t leave anything to chance.”
(a post from a Mark E. Smith about exhibit PX03096 “Evangelism is War” from
Comes v. Microsoft).

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