Free Downloads vs. Sales: A Publishing Case Study
,----[ Quote ]
| As part of our continued effort to understand the impact on book
| sales of the availability of free downloads, I wanted to share some
| data on downloads versus sales of the book Asterisk: The Future of
| Telephony, by Leif Madsen, Jared Smith, and Jim Van Meggelen, which
| was released for free download under a Creative Commons license.
`----
http://radar.oreilly.com/archives/2007/06/free_downloads.html
This shows why companies like Red Hat can not only survive, but also do well.
Related:
Microsoft Exec Admits That Company Benefits From Piracy
,----[ Quote ]
| Jeff Raikes, head of the company's business group, said at a
| recent investor conference that while the company is against
| piracy, if you are going to pirate software, it hopes you pirate
| Microsoft software. He cited the above reasoning, noting that
| users of pirated Microsoft software are likely to purchase from
| the company later on.
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http://techdirt.com/articles/20070312/165448.shtml
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