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[News] [Rival] Microsoft Admits Its Brand Sucks

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Microsoft Vaguely Aware It Kinda Sucks Sometimes

,----[ Quote ]
| Hmmm. Yes, very corporate-y with a touch of humility, unlike the sour mash of 
| tossed chairs and Ballmer sweat. Bottom line: Unlike Google's newest 
| approach, which involves decreasing the search ad real estate in order to 
| increase relevance and converting clicks, Microsoft is looking to change 
| what's relevant. Johnson's words make it almost sound like SS Mr. Softy is  
| changing course into e-commerce waters almost exclusively.    
`----

http://www.webpronews.com/topnews/2008/06/03/microsoft-vaguely-aware-it-kinda-sucks-sometimes


Recent:

Microsoft’s credibility turning to junk while Linux revenue grows

,----[ Quote ]
| Sweeping changes are needed in Microsoft’s go-to-market approach, and it may 
| find more success by creating products like Live Writer, which found a huge 
| following right away. Continuing on its current path, the company will 
| continue to destroy its credibility and build animosity with users looking 
| for quality products on their terms.    
`----

http://tech.blorge.com/Structure
%20/2008/04/10/microsofts-credibility-turning-to-junk-while-linux-revenue-grows/
http://tinyurl.com/5fojkd


Microsoft Plummets, Retail Falls While Beauty Gains in CoreBrand 2007 Brand
Power Rankings

,----[ Quote ]
| The annual "CoreBrand Brand Power 100" Branding Index(R) of 1,200 US 
| corporations ranks Coca-Cola Company and Johnson & Johnson at #1 and #2 
| respectively, unchanged since 2004. Meanwhile, Microsoft's corporate brand 
| declined in stunning fashion over the past four years, falling from 11 in 
| 2004 to 59 in 2007 Microsoft, a decline of 48 places!    
`----

http://www.marketwire.com/mw/release.do?id=834308


,----[ Quote ]
| Would you believe... that Microsoft has dropped down to #86 within the 
| Fortune Best Places to Work survey? That's down from #50 in 2007 and #42 in 
| 2006. Like a rock. In a bad way. And who is #1 for two years in a row? Grab 
| that chair and give it a big effen toss in the air to Google! Toot! They get 
| bigger and they're still #1.    
`----

http://minimsft.blogspot.com/2008/02/some-quick-quips-yahoo-86-and-mspoll.html


Apple has biggest impact on world consumers: survey

,----[ Quote ]
| Microsoft, the world's largest software maker was also a winner, but it 
| received the dubious honor of the brand most readers wanted to argue with, 
| and the one they most wanted to revamp. Voted into second place in the 
| category was brand USA.   
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http://www.reuters.com/article/domesticNews/idUSL2850164020080331
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