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Re: [News] Microsoft Tries "Jackass" to Save Its Ass, WIntel-based Startup Dies

____/ Linonut on Saturday 22 March 2008 16:48 : \____

> * [H]omer peremptorily fired off this memo:
> 
>> Roy Schestowitz wrote:
>>
>>> Microsoft apparently hopes that a "Jackass" can up its hip quotient
>>> and increase market share
>>
>> Another in a long line of debase marketing techniques, along with a
>> young girl having sex in a car[1]; a man trying to undo a password
>> protected bra[2] (ho ho); and people pretending to shoot each other
>> in a subway station[3].
>>
>>
[1]<http://www.therawfeed.com/2007/05/new-microsoft-ad-features-teen-girls.html>
> 
>    Saturday, May 12, 2007
>    New Microsoft Ad Features Girl's Orgasm
> 
>    A strange new online ad for Microsoft's Hotmail e-mail service
>    features a the sound of a girl's orgasm. The ad shows a teenager
>    asking her dad if she can stay out late on a date. The dad agrees on
>    a 10:30 curfew, then answers the door. When he sees a
>    cigarette-smoking punk at the door to take out his daughter, the
>    video flashes to a half-second scene showing a car parked in some
>    disreputable section of town, bouncing up and down, with the SOUND OF
>    THE GIRL'S ORGASM "coming" from inside the car (apparently this is
>    what the dad imagines will happen if his daughter stays out
>    until 10:30). So then the dad says: "9 o'clock!" All this leads
>    up to the pun that Hotmail "helps identify suspicious mail."
> 
> Ye gods.  Of course, the ad is no longer there.
> 
> And I thought the "Naked PC" warnings were grotesque!
> 
>> [2]<http://uk.youtube.com/watch?v=vuHdG_l0NAE>
> 
> Yeah, I have this one archived.
> 
>> [3]<http://uk.youtube.com/watch?v=qNuRQmvykwk>
>>
>> Why don't they just show hardcore pornography and snuff films, and be
>> done with it. That's more their level.
> 
> We all know that most digital snuff films are made on Windows machines
> <evil-yet-fatuous grin>.

The Jackass gig says a lot how Microsoft views its customers. Certainly not the
target audience of a $5000 Surface (which, by the way, seems to be DoA...
delays, no coverage, no demand... the Microsoft Bob of the 21st century).

-- 
                ~~ Best of wishes

Roy S. Schestowitz      |    Warning 0x12C: ispell feels tired
http://Schestowitz.com  |    RHAT Linux     |     PGP-Key: 0x74572E8E
 17:05:03 up 3 days,  5:14,  4 users,  load average: 2.12, 1.81, 1.71
      http://iuron.com - Open Source knowledge engine project

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