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[News] [Rival] Time: Microsoft "Losing the Battle on Any Number of Fronts"

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Why Microsoft Is Desperate for Yahoo

,----[ Quote ]
| Microsoft is under assault in every direction, and losing the battle on any 
| number of fronts. That's why it's so desperate to come to terms — any terms — 
| with Yahoo.  


Google in urgent talks over Microsoft-Yahoo! deal

,----[ Quote ]
| Google executives convened an emergency meeting last night to discuss the 
| implications of a possible revived deal between Yahoo! and Microsoft. 
| The pair are understood to be negotiating a deal concerning the control of 
| advertisements that are displayed next to internet search results, a market 
| that is dominated by Google. The joint venture could be sealed in the next 
| few days.    



Feeling the heat at Microsoft

,----[ Quote ]
| A couple of years ago you reiterated that IBM was Microsoft's biggest 
| competitor and you said not just on the business side, but overall. If I ask 
| you who is Microsoft's biggest competitor now, who would it be?  
| Ballmer: Open...Linux. I don't want to say open source. Linux, certainly have 
| to go with that. Perhaps Google on that layer, although frankly speaking, 
| most of what we have there is upside. We're small and they're big. (With) 
| most things, we're big and the other guy is small, so we have more to lose 
| than gain. In this case, we have more to gain than to lose with Google.    


Can Ballmer pilot Microsoft through a changed tech course?

,----[ Quote ]
| Can Ballmer steer Microsoft out of the roadblocks?
| The highly competitive Ballmer, you might say, is the man who cried "nice." 
| And like the boy who cried wolf, no one believed him. The software giant's 
| attempt to make nice with much of the developer community by opening up its 
| APIs for key products was greeted with a jaundiced eye by regulators at the 
| powerful European Commission.    
| However sincere Microsoft's stated change of heart may be, it is becoming 
| clearer and clearer that Microsoft -- which knows it has to change -- is 
| still struggling to find a fresher path.  
| What's a poor CEO to do?
| Now that Bill Gates has effectively left the building, Ballmer is free to 
| transform Microsoft, a job made all the tougher by the enormous reservoir of 
| mistrust the company has engendered over the years.  
| Case in point: the open APIs. Microsoft will give its competitors free access 
| to the application programming interfaces and protocols it uses to ensure 
| interoperability between its own products, a very significant change in 
| business practices.    

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