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UK punters scowl at webmail ad targeting
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| Two in five Brits are worried that free webmail comes at the expense of
| privacy because firms are scanning their messages in order to serve up
| targeted ads.
|
| A similar 40 per cent of 1,800 Brits polled in a survey by alternative
| freemail firm GMX were unaware of the practice. One third of Brits quizzed
| during GMX's Attitudes to Email study reckoned scanning of personal email
| should be allowed only on a voluntary basis, with providers offering the
| ability to opt out.
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http://www.theregister.co.uk/2008/09/02/webmail_ad_targeting_gripes/
Recent:
Phorm secretly tracked Americans too
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| of British Telecom customers as part of its grand scheme to target online ads
| from inside the world's ISPs, it was "operating a number of public commercial
| services" on various stateside networks.
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http://www.theregister.co.uk/2008/08/13/phorm_us_tests/
Spy fear over e-mail check plan
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| Plans to give local councils and other public bodies the power to monitor
| e-mail and internet traffic have been branded a "snoopers' charter".
|
| The government wants to make it mandatory for phone and internet companies to
| store all information on personal web use for 12 months.
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http://news.bbc.co.uk/1/hi/uk_politics/7557963.stm
Home Office questioned over Phorm
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| Critics have asked why the Home Office has not intervened over secret Phorm
| trials BT conducted in 2006 and 2007.
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The EU has asked the UK government to clarify the situation.
Bad Phorm: EU demands UK Government response on intrusive web ad tracking
technology
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| Controversial behavioral advertising targeting outfit Phorm, whose Webwise ad
| technology monitors user browsing habits to serve appropriate advertising
| messages, might have dragged the UK Government into a slugfest with the
| European Union over a possible breach of strict Euro data laws...
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http://www.itwire.com/content/view/19884/1054/
Controversial Ad Network Caught Editing Wikipedia
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| Phorm has been beset by controversy for years over its business model and
| quietly-run trials on British Telecom's (BT) broadband service.
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http://www.webpronews.com/topnews/2008/04/08/controversial-ad-network-caught-editing-wikipedia
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