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____/ Phil Da Lick! on Monday 22 September 2008 08:29 : \____
> Roy Schestowitz wrote:
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>> Peter Moore: MS Considered Buying Nintendo
>>
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>> | In the second part of an interview with The Guardian, Peter Moore has
>> | revealed that Microsoft considered buying Nintendo.
>> `----
>>
>>
http://news.teamxbox.com/xbox/17598/Peter-Moore-MS-Considered-Buying-Nintendo/
>>
>> "Usually Microsoft doesn't develop products, we buy products."
>>
>> - --Arno Edelmann, Microsoft's European business security product manager
>> http://news.zdnet.co.uk/security/0,1000000189,39286351,00.htm
>
>
> This is ooooold news. Was known about 5 years ago in the nintendo
> groups. It went a little further than "considered". They went to
> Nintendo with an offer of a buyout, the logic being they'd develop the
> hardware and Nintendo add all their software franchises to the XBox
> lineup. Nintendo told em to get stuffed. At the time Nintendo was
> struggling with the gamecube so I was kinda surprised at their attitude.
> Then they developed the Wii and kicked M$'s arse in the market. Shows
> what I know. ;)
Nintendo seems to be the only profitable player right now. Microsoft continues
to /bleed/ $billions on XBox and it's not sure what to do next; it's trying
all sorts of things to ensure it does not finish /last/.
To Microsoft, XBox was a hugely important experiment in DRM on consumers'
devices and also a sales model that involves hardware (like IBM or Apple).
The same goes for Zune, which fails badly. The days or highly profitable
software are ending. Subscription and ads are another option, but Google gives
Microsoft a lesson in that area.
- --
"There is such an overvaluation of technology stocks that it is absurd. I would
include our stock in that category. It is bad for the long-term worth of the
economy."
--Steve Ballmer, Microsoft's CEO
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