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[News] Initiative for Stronger KDE and Free Software Branding

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build brand together, adendums

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| The other day I blogged about creating a shared "meta" brand we could all use 
| to amplify our combined marketing weight. Here are a few clarifications and 
| comments based on reading feedback here and elsewhere.  
| 
| It's Not About Logos
| 
| Some people thought I was talking about logos. Logos are certainly a usual 
| (though not inviolable) part of branding, but they aren't the totality of 
| successful branding. As such, the idea is really not about logos, though some 
| logo work may happen. For instance, integrating the downstream logo (if 
| that's how they do things) into a wallpaper or elsewhere may occur. That 
| would be a way to satisfy and align with the distributor's practices, but 
| it's not what creates or destroys the shared brand image.      
`----

http://aseigo.blogspot.com/2009/06/build-brand-together-adendums.html

The Agony of FOSS Branding

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| For as long as the personal computer has existed, users have championed their 
| favorite software. But FOSS users are often contributors to their favorite 
| software and tend to have a larger stake in it. Consequently, FOSS users can 
| be much more fanatical about software than proprietary users. The result is 
| endless flame wars -- for instance, vi vs. emacs or GNOME vs. KDE, or free 
| software vs. open source.     
`----

http://itmanagement.earthweb.com/osrc/article.php/3824046


Recent:

KDE4: The Future of the X Desktop?

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| It will be interesting to see whether KDE keeps heading in the right
| direction, or they end up dropping the ball and screwing it up. It’s off to a
| very promising start, and I could foresee KDE becoming the default X desktop
| if they continue in their present direction.
`----

http://www.connectedinternet.co.uk/2009/05/20/kde4-the-future-of-the-x-desktop/
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