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Re: Content Exchange (?)

  • Subject: Re: Content Exchange (?)
  • From: Roy Schestowitz <newsgroups@schestowitz.com>
  • Date: Mon, 08 Aug 2005 15:11:34 +0100
  • Newsgroups: alt.internet.search-engines
  • Organization: schestowitz.com / Manchester University
  • References: <76JJe.2489$RZ2.88@newsread3.news.atl.earthlink.net> <ldpef19u8kbsqgi09n557ss4v41qlr0vrt@4ax.com>
  • Reply-to: newsgroups@schestowitz.com
  • User-agent: KNode/0.7.2
Big Bill wrote:

> On Mon, 08 Aug 2005 13:28:35 GMT, "Mark Shell"
> <markashell@REMOVEearthlink.net> wrote:
>>Someone suggested (for a fee) that I place "a one page advertising" on my
>>website: "We will create a page with some information about the product
>>[language learning courses] and add some pictures. Then we will send it to
>>you and you put it on your site."
>>Is this the so called content exchange (as opposed to link exchange?). 
>>are the benefits for the advertiser (comparing to a link exchange)?  Any
>>benefits for me?  Any dangers in doing this? -- Thanks.
> Is it a subject related to your site? If so then the content probably
> wouldn't hurt. Nor would the link in Hilltop hub/authority terms.
> Other factors would presumably be determined by where you put it on
> your site and what authority you have over that, and vice versa.

I think you're playing with fire when you choose to do this. You dilute your
PageRank and make maintenance a pain, although you can set up a subsite
with FTP access for the content 'partner'.

In general, you will /have/ to create some linkage between both sites (at
one level or another). Will this linkage be any better than a link exchange
(which I am against on general)? I think not. In fact, you are spreading
links among two separate sources, which will result in penalties and lower
ranks due to fewer incoming links to each.


Roy S. Schestowitz

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