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Re: Content Exchange (?)

  • Subject: Re: Content Exchange (?)
  • From: "small mouse" <swampdeer@gmail.com>
  • Date: Mon, 8 Aug 2005 14:54:59 +0000 (UTC)
  • Newsgroups: alt.internet.search-engines
  • Organization: BT Openworld
  • References: <76JJe.2489$RZ2.88@newsread3.news.atl.earthlink.net> <ldpef19u8kbsqgi09n557ss4v41qlr0vrt@4ax.com> <dd7p72$2qig$2@godfrey.mcc.ac.uk>
  • Reply-to: "small mouse" <2muchspam(at)hotmail.com>
  • Xref: news.mcc.ac.uk alt.internet.search-engines:64537
"Roy Schestowitz" <newsgroups@schestowitz.com> wrote in message
> Big Bill wrote:
> > On Mon, 08 Aug 2005 13:28:35 GMT, "Mark Shell"
> > <markashell@REMOVEearthlink.net> wrote:
> >
> >>Someone suggested (for a fee) that I place "a one page advertising" on
> >>website: "We will create a page with some information about the product
> >>[language learning courses] and add some pictures. Then we will send it
> >>you and you put it on your site."
> >>
> >>Is this the so called content exchange (as opposed to link exchange?).
> >>What
> >>are the benefits for the advertiser (comparing to a link exchange)?  Any
> >>benefits for me?  Any dangers in doing this? -- Thanks.
> >
> > Is it a subject related to your site? If so then the content probably
> > wouldn't hurt. Nor would the link in Hilltop hub/authority terms.
> > Other factors would presumably be determined by where you put it on
> > your site and what authority you have over that, and vice versa.
> I think you're playing with fire when you choose to do this. You dilute
> PageRank and make maintenance a pain, although you can set up a subsite
> with FTP access for the content 'partner'.
> In general, you will /have/ to create some linkage between both sites (at
> one level or another). Will this linkage be any better than a link
> (which I am against on general)? I think not. In fact, you are spreading
> links among two separate sources, which will result in penalties and lower
> ranks due to fewer incoming links to each.
> Roy
> -- 
> Roy S. Schestowitz
> http://Schestowitz.com

I agree with maintenance being a pain, but diluting pagerank isn't a problem
at the moment.  I'm finding that the more outbound links I put on each page
(to good quality sites) the better my rankings improve.

The biggest problem which I think Roy is touching on above is:

how many links do you provide from within your site to the advertising page.
how many internal links will your customer allow on the page (i.e. back to
your home page etc)
how many links do you allow them to put in the copy of the advertisement.

All of these could be exploited by one side or the other.


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