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Re: Personalised Result Pages

__/ [Big Bill] on Friday 04 November 2005 07:08 \__

> On Fri, 04 Nov 2005 02:10:22 +0000, Roy Schestowitz
> <newsgroups@xxxxxxxxxxxxxxx> wrote:
> 
>>__/ [davidof] on Thursday 03 November 2005 17:31 \__
>>
>>> mark | r wrote:
>>>>  
>>>> anyone noticed the massive difference between google.com and
>>>> google.co.uk's listings, why is this?
>>>> 
>>>> mark
>>> 
>>> I've noticed some difference, one is ranking *.uk domains more highly.
>>
>>Is  it not what you would expect? Results are being tailored to regions so
>>that  they become more relevant.
> 
> Potentially the stuff of nightmare. Next, tailored to IQ levels
> perhaps? Hell, I'll only be getting blank pages.


It's  an  intersting point to raise. People are described by their  cookie
and  Google  (can) builds a profile, i.e. history of all searches that  an
individual  runs (and potentially link s/he follows). Sooner or later, for
competitive advantage, the SERP we all see may differ.

Example:

Google  can  tell that you like a lot of pop music. Search for 'Aqua'  and
get  the  Danish band at number 1. If you are a scientist, you may have  a
page on the chemical element at number 1.


>> I think it is something that started hap-
>>pening  months ago at the least and a year at most? There was some contro-
>>versy if I recall correctly? As for other countries, there is the issue of
>>language too.
>>
>>I think what is most surprising about the observation above is that Google
>>Local exists (as of a year ago?). Apparently, standard Google search has a
>>tang of Google Local too, for what it's worth.
> 
> Not much. Google Local in the UK is in reality the Yell Paid Inclusion
> directory.
> 
> BB


http://www.google.co.uk/search?q=bill&hl=en&lr=lang_en&cr=countryUK

Judging  by what I see, it's a mishmash of everything that can somehow  be
associated  with the UK. I think you there is confusion over Google Direc-
tory and Google Local here:

http://www.google.co.uk/search?num=50&hl=en&cat=gwd%2FTop&q=bill

Again, it's filled with assorted junk (I tried other search terms too).

Roy

-- 
Roy S. Schestowitz      |    "Hack to learn, don't learn to hack"
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