Encouraging Search Engine Spam
,----[ Introduction ]
| The commercial Web search engines (Google, Yahoo!, MSN Search, Ask, etc.)
| are far from perfect. To be effective, most information retrieval systems
| must strike a balance between precision and recall. Irrelevant results
| inevitably appear in search engine results. Irrelevant results,
| sometimes referred to as false positives, are actually a normal
| occurrence, though I wouldn't base my Web site business on search
| engine errors.
| Which got me thinking. As much as I don't respect businesses that
| deliberately choose to exploit commercial search engines, these
| businesses are only partially to blame for the proliferation of search
| engine spam. Before search engine representatives criticize SEO (define)
| and SEM (define) experts for exploiting the search engines, -perhaps
| they should look in the mirror. Search engines are actually part of
| the problem.