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Re: basic optimisation and positioning - what to do ?

__/ [ John Bokma ] on Tuesday 30 May 2006 07:43 \__

> Roy Schestowitz <newsgroups@xxxxxxxxxxxxxxx> wrote:
>> __/ [ John Bokma ] on Tuesday 30 May 2006 00:22 \__
>>> "BT" <yahoo@xxxxxxxxx> wrote:
>>>> Hi all
>>>> I'm trying to improve a visibility of a site. What is now important
>>>> (what is "in") and necesary to do with web site optimisation ? Where
>>>> to look for info ? I'm interested in major search engines Google,
>>>> Yahoo, MSN. but... Do I need to submit the site to other engines and
>>>> directories,  Altavista, DMOZ,... make a Google site map...start
>>>> with PPC campaing with AdWords, Kanoodle (which is best)?
>>>> Any recommendations are welcome... what is still working to improve
>>>> a site rank and visibility.
>>> Content and get links to your site.
>>               ^^^^^^^^^^^^^^^^^^^^^^
>> The question is often *how*. Not many people can fetch these
>> ethically... even exchanges don't contribute much to the Web.
>> I guess I ended up ranting, again...
> Ok, then they should give an URL or at least a description of the site,
> and maybe I can tell how.
I think it remains hard, no matter what one does. Link exchanges are
artificial and very time-consuming to get. There is also a chicken-and-egg
situation, for generating word of mouth, much like newspapers that establish
status _over time_.

A few sites I can think of as helpful are the various geo-url's. Beyond this,
if your site's content contributes to or extends some peripheral project,
your link will be included because it is desirable and relevant. The latter
is how I got started. It was important stream of a dozen visitors back in
late 2004. The other useful step was subscription to content (e.g. via RSS),
which brought visitors back. I don't know if that 'syndication wagon' is too
later to catch up with now... many people /still/ don't use feeds.

Best wishes,


Roy S. Schestowitz      |    Y |-(1^2)|^(1/2)+1 K
http://Schestowitz.com  |  GNU is Not UNIX  ¦     PGP-Key: 0x74572E8E
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      http://iuron.com - proposing a non-profit search engine

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