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[News] Microsoft Plays Catch-up

Playing catch-up with Google

,----[ Quote ]
| In his first sit-down interview with CNET News.com, Berkowitz
| talked about the challenges for Microsoft, the future of Internet
| advertising and what it's like being an outsider in Redmond.
`----

http://news.zdnet.com/2100-9588_22-6137490.html

Related, from the past week:

MSN Still Going Nowhere Fast

,----[ Quote ]
| It is worth noting that Microsoft still hasn't made any headway
| in the search-and-portal game and, in fact, is falling farther andf
| arther behind. As a result, it is not surprising that Steve Ballmer
| is now warning media companies that Google is the Evil Empire --
| because no other competitive tactic has worked.
`----

http://biz.yahoo.com/seekingalpha/061116/20767_id.html?.v=1


Sources: Several Windows Live Projects Halted

,----[ Quote ]
| Microsoft's Windows Live desktop search project has been
| shelved "indefinitely," although not much reasoning has been
| given as to the reason for its demise.
`----

http://www.betanews.com/article/Sources_Several_Windows_Live_Projects_Halted/1163715423


Desperate Acts 

,----[ Quote ]
| Microsoft is expected to spend $650 million next year to let the world
| know it has a shiny new search service and Web advertising network.
| That money is more than double the amount Microsoft will spend rolling
| out Vista, the new operating system that will contribute vastly more to
| its revenues.
| 
| Microsoft's two-year catch-up effort in search has yielded only
| middling results. This year it dropped from 11% to 9% of all searches.
| Google handled 61% of the 204 billion searches worldwide in the past1
| 2 months.
| 
| "We're late to the game. We admit it," confesses a full-page Microsoft
| ad in national papers, begging the world to try out its new Live
| search service. You almost want to hand Chief Executive Steven Ballmer
| a cup of cocoa.
|
| [...]
|
| Think of this fight as determining a few decabillion dollars of market 
| value circa 2010. The current figures are $147 billion for Google and $284 
| billion for Microsoft.
`----

http://www.forbes.com/forbes/2006/1127/044a_print.html

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